Westleaf Staff
Before he was a successful rapper and entrepreneur, Icewear Vezzo learned how to hustle on the streets of 6 Mile in Detroit. Vezzo might be a force in his city's rap scene, with hundreds of millions of streams to his name, but he has still never left where he came from, as proven by Live From The 6, his upcoming album. Live From The 6 is a down-and-dirty collection of sinister street stories, including recent singles "Love In The City," "Back On Road" (2.1 million YouTube views) and "Raw ASL" (2.3 million views). The upcoming project keeps things local, with the only featured verses coming from signees to Vezzo's Iced Up Records label. The follow-up to last year's Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama, and his popular mixtape series Rich Off Pints,Live From The 6 arrives in the coming weeksvia Iced Up Records/Quality Control Music.
Along with the official announcement of the tape, Vezzo shares "I Ain't Mad At Ya," a new music video. Produced by B Wolf, "I Ain't Mad At Ya" is a sleekly propulsive minor-key rap ballad, his airy keyboards providing a canvas for Vezzo to paint on with his early life reflections and a,bitious aspirations: "Cracked the code, I picked the pieces up, it's a collage/Matching Rolls, we done sent the Reaper up to look at God," spits Vezzo. In the video, directed by Richtown Magazine for IUR Films, Vezzo shows off his fleet of luxury vehicles before taking a tour around his home neighborhood.
A pillar of the Detroit scene for nearly a decade, Vezzo launched an upward trajectory towards street rap stardom during his breakout 2022. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label's illustrious roster. Vezzo's first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single "It's All On U" ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pints series of mixtapes. Earlier this year, Vezzo hopped on the remix to "2 Million Up," the GOLD-certified single by Vezzo's Eastside associate Peezy, and most recently, he teamed with YTB Fatt for the demonic "Come Outside."
Vezzo's deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo's ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo's own flavor of chips, called Vezzo Hotz), and jewelry maintenance.
With limitless ambition and the work ethic to achieve his every desire, it's only a matter of time before Icewear Vezzo takes over the game. Stay tuned for more announcements about Live From The 6 soon.
Watch "I Ain't Mad At Ya": https://www.youtube.com/watch?v=ZhzQfHqUIBw
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